UNIT 1
Introduction to Consumer Behavior
Concept, scope and applications of consumer behavior, information search process, evaluative criteria and decision rules, and building customer satisfaction.
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SUBJECT
Consumer Behavior
Consumer Behavior teaches you why and how people choose, buy and use products and services. It covers consumer decision making, motivation, perception, culture, attitude, diffusion of innovations, reference groups, CRM and consumer protection.
Semester
5th Semester
Course
BBA (DAVV)
Units
5 Units
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Each unit contains curated notes, diagrams, important questions and more.
UNIT 2
Consumer Decision Making
Consumer decision making process, four views of consumer decision rules (economic, passive, emotional and cognitive man), models of consumer decision making and the Nicosia model.
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UNIT 3
Motivation, Perception & Culture
Consumer motivation, needs and goals, positive and negative motivation, consumer perception, cultural influence, impact of social media and digital culture, global consumer behavior, sustainability and ethical consumer motivation.
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UNIT 4
Attitude, Personality & Diffusion of Innovations
Consumer attitude and change, influence of personality and self-concept on buying behavior, diffusion of innovations, the diffusion process and the adoption process.
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UNIT 5
Reference Groups, Industrial Buying & CRM
Reference group influence, profile of a consumer opinion leader, industrial buying behavior, CRM and consumer protection.
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WHY STUDY WITH US
Everything You Need to Master Consumer Behavior
A complete study resource built around the DAVV BBA exam pattern.
Complete DAVV BBA Consumer Behavior Syllabus Coverage
These Consumer Behavior notes for BBA DAVV follow the official syllabus of Devi Ahilya Vishwavidyalaya, Indore, topic by topic. From the basics of consumer behavior in Unit 1 to reference groups, CRM and consumer protection in Unit 5, every concept is explained in simple language with examples, so you understand the ideas instead of just memorizing them.
Introduction to Consumer Behavior
Build a strong foundation with our Unit 1 notes covering the concept, scope and applications of consumer behavior, the information search process, evaluative criteria and decision rules, and building customer satisfaction.
Consumer Decision Making
Understand the consumer decision making process, the four views of decision rules (economic, passive, emotional and cognitive man) and the Nicosia model.
Motivation, Perception & Culture
Learn consumer motivation, perception, cultural influence, the impact of social media and digital culture, global consumer behavior and ethical consumer motivation.
Attitude, Personality & Diffusion of Innovations
Go through consumer attitude and change, the influence of personality and self-concept, the diffusion of innovations and the adoption process.
Reference Groups, Industrial Buying & CRM
Cover reference group influence, opinion leadership, industrial buying behavior, CRM and consumer protection in an exam-friendly manner.
Exam-Focused Important Questions
Every unit includes Consumer Behavior important questions commonly asked in DAVV BBA semester exams, so you can revise efficiently in the final days before your exam without missing high-weightage topics.
FAQ
Frequently Asked Questions
Quick answers about Consumer Behavior notes for BBA DAVV students.
What is the DAVV BBA Consumer Behavior syllabus?
The DAVV BBA Consumer Behavior syllabus is divided into 5 units: Introduction to Consumer Behavior, Consumer Decision Making, Motivation, Perception and Culture, Attitude, Personality and Diffusion of Innovations, and Reference Groups, Industrial Buying and CRM.
Are these Consumer Behavior notes free to access?
Yes, all Consumer Behavior notes for BBA DAVV are completely free to read on CampusNotes directly on the website — no login, signup, or payment required.
How many units are there in DAVV BBA Consumer Behavior?
There are 5 units in DAVV BBA Consumer Behavior: Introduction to Consumer Behavior, Consumer Decision Making, Motivation, Perception and Culture, Attitude, Personality and Diffusion of Innovations, and Reference Groups, Industrial Buying and CRM.
What are the important topics in Consumer Behavior Unit 5?
Unit 5 covers reference group influence, the profile of a consumer opinion leader, industrial buying behavior, customer relationship management (CRM) and consumer protection.
Can I access these Consumer Behavior notes on mobile?
Yes, CampusNotes is fully mobile-friendly, so you can study Consumer Behavior notes on any device without downloading anything.